In these unprecedented times, TV is going to completely new places.

Production is halted, live sports are canceled, and how long this will last is uncertain. Trends shift every week, as sequestered families seek more information and entertainment.

To help navigate this new normal, we're hosting weekly webinars, with some of the industry’s brightest minds, covering the TV trends we see resulting from the Coronavirus pandemic.

We're (still) all in this together.

Our goal is to share insights and information on TV and OTT viewership, discuss how brands are reacting to change amidst chaos, and to stay connected with our peers during this time of isolation.

In each session we’ll present an up-to-date recap of the top trends, then dive deeper into topical questions that we are hearing from the advertisers we work with. We have a great lineup of industry luminaries to help us explore solutions to new challenges, through a combination of data presentations, fireside chat-style discussions, and audience Q&A.
 






Register for the webinar series:


Don't see a form, or can't use a business email address? Register for access here.


#9

Analyzing Covid-19's Impact: Why Brands Choose Cable News
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Time:  Wednesday, May 27  |   1PM ET / 10AM PT

In our next webinar, we'll take a deep dive into cable news. What programs are driving the consistently increased viewership during the pandemic, and which brands are benefitting from the increased reach and frequency? How has growth compared across CNN, Fox News, and MSNBC? How does viewership across the big three cable news nets compare from state to state? This interactive session with Alphonso Chief Product Officer Raghu Kodige will answer these questions and more.


Sign up here.


Speakers: 
Raghu Kodige, Chief Product Officer, Alphonso

Moderator:
Allen Bush, Chief Marketing Officer, Alphonso 

#8

Analyzing Covid-19's Impact On Brand Recall, Favorability, & Viewing Preferences Across Audience Segments
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Time:  Wednesday, May 20  |   1PM ET / 10AM PT

For this webinar, we'll be joined by Jon Stewart, VP Measurement of Brand Intelligence Platform company, Survata. Jon will uncover brand new research that explores how different TV audience segments responding to the pandemic.

Which brands have gained favorability since #SIPlife began? How do streaming service preferences, and perception of Covid-19 creatives differ between Fox News, CNN and MSNBC loyalists? How does brand recall differ between newshounds and family viewers, or heavy and light viewers? We'll combine this rich qualitative data with our weekly quantitative research into viewership trends to shed more light on metrics that matter to TV advertisers. This is one session you won't want to miss, as some states begin to return to a more normal course of business, while regulations in other states keep people at home for the foreseeable future.


Sign up here.


Speakers: 
Jon Stewart, VP Measurement, Survata
Ashish Baldua, Chief Growth Officer, Alphonso

Moderator:
Allen Bush, Chief Marketing Officer, Alphonso 


About Our Guest This Week:
Jon is a research executive with extensive experience in digital advertising. Throughout his career, he has worked in consumer and cross-media research creating advertising research products for global brands such as Google, AOL, Kia Motors, and Dr. Pepper Snapple Group. Previously, Jon led global Insights at Rocket Fuel (acquired by Sizmek in 2019) and was a Research Director at the Nielsen Company's Media Analytics division. As a recognized digital media expert, Jon has been a featured speaker at major industry events, including SXSW, IAB Newfronts, ARF, and others.