Analyzing Covid-19's Impact On Brand Recall, Favorability, & Viewing Preferences Across Audience Segments
Time: Wednesday, May 20 | 1PM ET / 10AM PT
For this webinar, we'll be joined by Jon Stewart, VP Measurement of Brand Intelligence Platform company, Survata. Jon will uncover brand new research that explores how different TV audience segments responding to the pandemic.
Which brands have gained favorability since #SIPlife began? How do streaming service preferences, and perception of Covid-19 creatives differ between Fox News, CNN and MSNBC loyalists? How does brand recall differ between newshounds and family viewers, or heavy and light viewers? We'll combine this rich qualitative data with our weekly quantitative research into viewership trends to shed more light on metrics that matter to TV advertisers. This is one session you won't want to miss, as some states begin to return to a more normal course of business, while regulations in other states keep people at home for the foreseeable future.
Sign up here.
Jon Stewart, VP Measurement, Survata
Ashish Baldua, Chief Growth Officer, Alphonso
Allen Bush, Chief Marketing Officer, Alphonso
About Our Guest This Week:
Jon is a research executive with extensive experience in digital advertising. Throughout his career, he has worked in consumer and cross-media research creating advertising research products for global brands such as Google, AOL, Kia Motors, and Dr. Pepper Snapple Group. Previously, Jon led global Insights at Rocket Fuel (acquired by Sizmek in 2019) and was a Research Director at the Nielsen Company's Media Analytics division. As a recognized digital media expert, Jon has been a featured speaker at major industry events, including SXSW, IAB Newfronts, ARF, and others.